Surf clothing with a Soul

In an age where people across the developing world continue to be exploited by their own governments and the western world, it makes a refreshing change to have an industry that not only supplies a service of quality, but also guarantees the well being of the people who are employed to make up the basic components of that industry. Ethical clothing is very much a recent phenomenon that has continued to grow from strength to strength. From having vegan footwear companies, to online merchants of surf clothing with an environmental concern, almost any form of fashion can now be bought that has been made using ethical practices. Surf brand clothing often fits the mould of this particular industry, and one such firm within it is Sutsu, an online board sports clothing store, very much transparent in their methods of production and creativity. Based in the UK, the firm has laid out very specifically its beliefs in terms of the designs of its surfing clothes, and also the steps it has taken in ensuring that their surer clothing has been made ethically, whilst protecting the environment as much as possible. From the perspective of their designs, Sutsu has a rigid policy when it comes to the number of a particular line created. To make certain that their surf wear clothing is unique and limited edition, production of any given design is stopped once fifty units have been churned out.

Gunland yellow sutsu shirt

This has the duel effect of keeping customers happy, as they will know they are wearing surf clothing that they won’t see someone else wearing, and ensures the designers remain creative, with fresh designs having to be thought up on a continuous basis. All t-shirts are also hand printed, which results in each and every piece having very slight variations, due to the imprecise nature of the hand printing process. However, the main reason for hand printing, which is done in the UK, is so the firm can control the chemical waste that is produced from the dyes, with the obvious aim of trying to keep it to an absolute minimum. This brings us on to their other belief system in regards to the manufacturing of the surf and skate clothing. Wherever possible organic cotton is sought from suppliers who are associated with the Fair Trade Organisation, which means that the workers, who are more often that not located in a poor developing country, are paid decent money for a day’s work, which is made up of a fair number of working hours, with work done in a controlled and safe environment. It is clear then that the surf clothing, and in fact all the board sport clothing that is produced by Sutsu, is created with a desire to protect the environment and to also give opportunities to those who need them most. Customers are also given the choice of some brilliant designs, which are individual in style and do not cost a fortune to buy.

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